30 Day cash injection challenge
|
-->
|
Day 14 - Big Sister In The Industry Strategy
Day 14 - Big Sister In The Industry Strategy
| big_brother_in_the_industry_strategy.m4a |
Partnerships. I told you about partnerships now on a drill a one step into this whole partnership thing. You get different kinds of partnerships. You can have a long term, or you can have a short term strategic partnership, you can have a strategic partner purely on the basis of the skills that they have. I mean, I remember in 2008, when I was approached by a big media company, up in Joburg, and I was based in Cape Town, this guy approached me and said, Siya, we would like to work with you in this way and the other way. This is what who we are, this is what we can do for you, blah, blah. To me, it was a no brainer. These guys were not my competitors, they were in the same industry, they were still earning revenue through advertising, just like me, but they were not a competitor to me, if anything that would complement what I already do, not only on the basis of advertising, but on the on the basis of the fact that they are big, they've got access to people I don't have access to therefore access to resources that I don't have that would that would make a difference to my small business. So I came on board as as this small partner standing on the shoulders of giants and it proved to create very, very mutual relationship. You know, and you could even sell a stake in your own business to a bigger player, you know, within with a buyout option. You know, that is the exit that I mentioned earlier, you could sell a stake in your business to some other bigger company, just so that they help you, you know, gain a bit of traction, they help you grow your business. And at some point, you say, guys, I would like to buy the company back can we sign this this buyout option right now? So you know that, you know, you know that your future is predictable, blah, blah, all of that stuff. You know, these are just some of the most basic ideas that I that I know, have built giant corporations around the world. Why are we not doing these things.